Having been operating an online business for the past 2.5 years, I have almost come to take my knowledge of mailing and shipping options for granted and consider it common knowledge. However, a recent incident at my local USPS Post Office made be realize that this is not the case and that a lot of people are probably paying a lot more for services than they need to be, merely because they are unaware of their options.
A few months ago, while I was at my local USPS Post Office to pick up a registered letter, a man came in with a stack of 5 or 6 DVDs and asked the mail clerk at the next window how he could mail his DVDs. Instead of explaining his various options to him, she merely recommended the Flat Rate Priority Mail Box, and unaware of his other options the customer took her advice and proceeded to pay $8.95 to mail his DVDs. Being somewhat of an introvert in public (and having had a previous problem with that particular mail clerk), I held my tongue at the time, telling myself it wasn’t any of my business and that I would only cause problems.
This incident riled me because the customer could have mailed his 5 or 6 DVDs for a lot less than $9.00. I have weighed a stack of 6 DVDs, including a few 2-Disc Collections, and they weighed in at about 1.5 lbs. A stack of 6 single-disc DVDs weigh in at just over 20 oz. Even if he had had 8 DVDs, the entire package, counting the box and contents, would have weighed in at 3 lbs. and he could have mailed it for $2.81 using Media Mail or “Book Rate”, less than a third of the price he paid for the Flat Rate Priority Mail. Granted, Priority Mail does take less time than Media Mail, but my experience with Media Mail in the past couple of years has been that it is a lot quicker than you’d think; I have had Media Mail from across the country arrive in as little as 3-4 days.
(more…)